While record labels chased playlist placements, DJ OP Dot took Seyi Vibez\u2019s music to the streets through:<\/p>\n\n\n\n
Curated mixtapes that sandwiched Seyi Vibez\u2019s raw tracks between established hits, creating subconscious familiarity.<\/p>\n\n\n\n
Utilizing the beef between Seyi Vibez and Zinoleesky to curate various mixtapes that emotionally force music listeners, especially fans of both artists, to stream their songs and argue over who’s better.<\/p>\n\n\n\n
Designed mixes to end on Seyi Vibez\u2019s songs, prompting listeners to ask “Who\u2019s this last artist?”<\/em><\/p>\n\n\n\n Now everyone just wants to stream Seyi Vibez, and listeners are only limited by what their favourite digital platform shows to them based on the algorithm. DJ OP Dot can use the power of mixtape to manually gather all Seyi Vibez’s crafts (old and new songs) and blend them.<\/p>\n\n\n\n Unlike algorithmic playlists, DJ OP Dot\u2019s approach exploited:<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Mixtape Marketing Blueprint While record labels chased playlist placements, DJ OP Dot took Seyi Vibez\u2019s music to the streets through: 1. Strategic Track Blending Curated mixtapes that sandwiched Seyi Vibez\u2019s raw tracks between established hits, creating subconscious familiarity. 2. Competitve Stratetgy Utilizing the beef between Seyi Vibez and Zinoleesky to curate various mixtapes that […]<\/p>\n","protected":false},"author":2,"featured_media":222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[3,71,55],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-dj-op-dot","tag-mixtape-promotion","tag-seyi-vibez"],"yoast_head":"\n4. Introducing Old Tracks<\/h3>\n\n\n\n
By the Numbers<\/h2>\n\n\n\n
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Why This Worked When Playlists Failed<\/h2>\n\n\n\n
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